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Building a Stellar Activities Program |
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The most effective internal marketing tool a program can develop is an activity program that exceeds all expectations. Use the following methods to advertise your activities program: |
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Communicating Effectively With Residents & Family Members |
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The assisted living community takes on a life of its own, changing slightly with each new resident. Some residents may go days without a visitor or a trip outside your walls. |
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Selling In Senior Housing - The Atypical Sales Person |
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Previously I discussed the differences between marketing and selling in the assisted living industry. Several advantages and disadvantages to both were presented, along with some suggestions for cultivating prospective sales opportunities. The following continues with further opportunities for networking. |
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Identifing Key Referral Sources |
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Often when a resident of an Assisted Living Facility has been hospitalized, the physician will discharge him or her to the care of a Skilled Nursing Facility. Yet many frail seniors can be cared for in assisted living, where they experience a much higher degree of independence, privacy, and autonomy. The types of individuals who are well-suited for assisted living are often misunderstood by members of the health care community. It becomes all too important, therefore, to get the word out about the services you provide.
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Web advertising, e-mail or other high-tech marketing methods aren’t the only way to market these days. Many marketing directors are simply seeking a low-cost, easy-to-implement sales tool, and aren’t wrapped up in the latest tech fad.
For “tech-less” marketing, old-fashioned postcard marketing is a great option. |
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